Michele BakerPath to purchase: Is your content delivering the best customer experience?Content is about fulfilling needs. I don’t just mean need fulfilment in the form of a purchase. Along the journey towards purchase, the…6 min read·Jul 4, 2023----
Michele BakerQuantum Dancers: A Revolution In Light-Emitting SemiconductorsTwo crystal lattices, sandwiching between them a layer of organic material, create a dancefloor that wobbles gently with the movement of…3 min read·May 22, 2019----
Michele BakerVideo Marketing and the Psychology of the Moving ImageIn his influential book, Ways of Seeing, John Berger opens the first chapter with these words: “Seeing comes before words. The child looks…4 min read·May 20, 2019----
Michele BakerAre We Different Now? Storytelling In The Digital EraWhen the internet became broadly available, it promised us the ultimate democratic medium, and in many ways, this promise is still true…3 min read·May 18, 2019----
Michele BakerTransmission and Transformation: How Emotion Engages AudiencesGood stories make us care. We care about the outcome of a situation, the fate of the protagonist. The best stories make us worry about…4 min read·May 17, 2019----
Michele BakerThe Secret of Powerful Ideas: Influence and ImpactConverting sales is a lot like making friends. Bounding up to someone and declaring you’re awesome and should be your mate is not…3 min read·May 17, 2019----
Michele BakerFrom Ads to Stories: Transforming the Content Marketing ParadigmAn obvious statement: the consumer of today is very different from that of the 1700s, at the birth of advertising. Since that time…3 min read·Feb 5, 2019----
Michele BakerEvolving The Film Industry With VRWith the birth of cinema, the way we performed stories — mainly on stage — was forced to adapt. Whilst the theatre still remains a key…5 min read·Feb 4, 2019----
Michele BakerMetamorphoses: Cyborg Identities, Rights and MovementsI had the rare opportunity recently to talk to Luke Robert Mason , Director of Virtual Futures . Following a discussion on Twitter in…7 min read·May 8, 2018----
Michele BakerSci-Fi, VR, And The Future of StorytellingYou can’t build a future unless you can imagine it, sci-fi author Ayodale Arigbabu once stated. That’s why sci-fi is an important element…5 min read·Feb 15, 2018----