Michele BakerPath to purchase: Is your content delivering the best customer experience?Content is about fulfilling needs. I don’t just mean need fulfilment in the form of a purchase. Along the journey towards purchase, the…Jul 4, 2023Jul 4, 2023
Michele BakerQuantum Dancers: A Revolution In Light-Emitting SemiconductorsTwo crystal lattices, sandwiching between them a layer of organic material, create a dancefloor that wobbles gently with the movement of…May 22, 2019May 22, 2019
Michele BakerVideo Marketing and the Psychology of the Moving ImageIn his influential book, Ways of Seeing, John Berger opens the first chapter with these words: “Seeing comes before words. The child looks…May 20, 2019May 20, 2019
Michele BakerAre We Different Now? Storytelling In The Digital EraWhen the internet became broadly available, it promised us the ultimate democratic medium, and in many ways, this promise is still true…May 18, 2019May 18, 2019
Michele BakerTransmission and Transformation: How Emotion Engages AudiencesGood stories make us care. We care about the outcome of a situation, the fate of the protagonist. The best stories make us worry about…May 17, 2019May 17, 2019
Michele BakerThe Secret of Powerful Ideas: Influence and ImpactConverting sales is a lot like making friends. Bounding up to someone and declaring you’re awesome and should be your mate is not…May 17, 2019May 17, 2019
Michele BakerFrom Ads to Stories: Transforming the Content Marketing ParadigmAn obvious statement: the consumer of today is very different from that of the 1700s, at the birth of advertising. Since that time…Feb 5, 2019Feb 5, 2019
Michele BakerEvolving The Film Industry With VRWith the birth of cinema, the way we performed stories — mainly on stage — was forced to adapt. Whilst the theatre still remains a key…Feb 4, 2019Feb 4, 2019
Michele BakerMetamorphoses: Cyborg Identities, Rights and MovementsI had the rare opportunity recently to talk to Luke Robert Mason , Director of Virtual Futures . Following a discussion on Twitter in…May 8, 2018May 8, 2018
Michele BakerSci-Fi, VR, And The Future of StorytellingYou can’t build a future unless you can imagine it, sci-fi author Ayodale Arigbabu once stated. That’s why sci-fi is an important element…Feb 15, 2018Feb 15, 2018
